August this year concludes our first year of operations. As we were looking back at the year, we thought it would be interesting to dig into our sales data and make some interesting inferences.
Note: For most of the analysis below, we’ve used order data from 01/09/2018 to 31/08/2018.
Orders by total cart value
The first data point we were interested to see was what was the total order value of an average order placed on the site. As the data shows, a majority of our orders fall in the ₹0-₹5,000 range. Since we also sell sleeves, dice, and other accessories on the site, the peak is at a lower value than you would expect given the high prices of games.
Zooming in on orders less than ₹10,000, we see the distribution shift and even out in the ₹2,000-₹4,000 which coincides with the prices of most our games.
Here’s the same distribution, split by our top 5 cities.
Number of sales by item price
As you’d expect, cheaper items sell more than expensive items. Though, again, this is skewed by the prices of cheaper items like sleeves and dice. Filtering to sales of games, we see the distribution move to the right.
The peak in the ₹1.5-₹2k range is mostly driven by the sales of Arboretum and The Mind which have been hugely popular this year, and the plateau in the ₹4k range is driven by the sale of Wingspan, which is, not surprisingly, on it’s way to become our best selling game of the year. And yes, that tiny bump in the 12-14k range is Gloomhaven.
Hopefully you found this interesting. In the next post, we’ll dig further into the games, popularity of games by BGG weight and rating. If there’s anything else you’d like us dig into, let us know in the comments.